I love design.
It’s been a lifelong passion.

I want to design products that make life better for people and help companies and communities thrive in a hybrid world.

My Experience

I have 10+ years of product design experience and 20+ years of visual design experience. I’m still learning new things every day.

Self Employed | Jozi Firecracker Factory
Contract / Part-time / Full-time | Microsoft, HiringThing, FCB Global
Clients | Microsoft, AT&T, Continental AG, Vodafone, Toyota

My name is Michelle Casanova and I am a product designer currently living in Portland OR with my wife and 2 kids. I grew up in advertising and later moved into product design. I absolutely love what I do, and I am highly motivated to create products that change the world. I enjoy working with companies to design products that help people and teams to work smarter — helping individuals and companies lead better quality lives and foster a culture of Ubuntu — “I am because we are”.

I grew up in Johannesburg, South Africa and moved to Seattle in 2008. I left an established advertising career in Johannesburg and later started the Jozi Firecracker Factory in Seattle in 2009. Since then I’ve been consulting and contracting as Creative Director / Lead Designer / UX Designer and everything in between — winning RFPs and executing all kinds of projects for blue chip clients including AT&T, Microsoft and Continental AG to name a few.

I’ve been a (mostly) remote worker for over 10+ years now, and although the adjustment was hard for an extrovert like me, I’ve long since made the best of it by designing an environment that helps to keep me in flow. The pandemic has now democratized this transition for us all, and I am captivated by how this has changed the way we work and the tools we use. Being a part of this journey in the product design space is an enormous privilege, and I am motivated to help make work easier and more enjoyable for the people who use these tools every day.

On the personal front — I’m a self-confessed foodie, I like spending time with my family, enjoy wine tasting, cooking and playing video games in my spare time. I like doing mundane DIY things. I also have a pretty healthy sense of humor and I try not to take things too seriously. Life is too short for that.




Product Design


Creative Direction


Creative Strategy







Adobe Creative Suite






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Let's work together!

I’m open to full-time, part-time or contract engagements.

UI/UX Design

I’ve been working in product, web and mobile design for 10+ years and I love solving UX challenges with creativity and user empathy.

Visual Design

I started out in advertising and have a deep appreciation for the intersection between marketing, visual design and product design.


I’m all about morale, vision and culture. I take pride in being a team player who is able to motivate, collaborate and achieve great things — together.

CALL: 206-437-8891