Implementing a design system, product vision and brand overhaul

  • HiringThing — Recruiting Platform
  • 2018 - 2020
Roles + Responsibilities
  • Property Audits
  • Creative Direction
  • Product Design
  • Web Development
  • Architecture
  • Wireframing
  • High-Fidelity Mocks
  • Rapid Prototyping
  • Content Design
  • Engineering Handoff
  • Front-End Content Development
  • Performance Measurement + Reporting
  • Content Maintenance

About HiringThing

HiringThing integrates an award-winning applicant tracking system into your HRIS, payroll, or other HR system, allowing you to become a single-source HR solution.

Their API ATS Anywhere™ allows HR teams to see all of their applicants, edit jobs, send emails, edit account information, edit applicant information, get real time data about hiring campaigns and more.

Design Challenge

Design Challenge #1 | How can we make the HiringThing brand more contemporary while keeping a friendly, approachable feel and not lose the familiarity existing customers have with the legacy brand?

Design Challenge #2 | How can we level-up the user experience of the product as a whole that aligns with any changes we make at the brand level?

Design Challenge #3 | How can we successfully guide design and engineering towards our vision for the product?

Evolving the brand

Styleguide | The first step to modernizing the brand was to design a series of logos for approval by the team as a whole, and then extend this logo into a styleguide governing primary visual language for the brand.

Website + Collateral | The next step was the design and development of a new customer-facing website and other brand collateral that could begin the job of building awareness for the new face of HiringThing and accurately position their current service offerings to customers and prospects.

Designing the vision

Onboarding | Making improvements to the onboarding experience would have an immediate and lasting positive impact to the user experience, so this was one of the first areas I worked to propose improvements on.

Product Vision | My next goal was to design a vision for the product and to start evangelizing these concepts to stakeholders within the company, laying the groundwork and planning a strategy for how a small engineering team could incrementally make the upgrades I was proposing.

The design system

A necessary tool for facilitating incremental development steps towards the product vision was HiringThing’s first ever product design system and working with engineering to integrate these components into Storybook.

With the team being lean, we decided to take the approach of upgrading components as part of other active engineering projects when it made sense, so we had a good spread of time-sensitive and forward-thinking engineering tickets in every sprint.


The brand and website overhaul of HiringThing — coupled with an in-house SEO / SEM strategy — resulted in a positive increase in traffic and engagement of roughly 20% in the year following launch.

Customer response to the updates made to the HiringThing product were overwhelmingly positive, with some customers requesting their own customizations to some of the proposed features.

The onboarding flow was made more accessible and user-friendly, increasing the stickiness of the product within the trial period.

The design system was recognized across PM, engineering and leadership to be helpful in standardizing product design patterns and giving engineering clear guidance to how to improve the user experience across their component set.

These improvements have continued to contribute to the company’s growth throughout the pandemic.

+ 20%
+ 13%
“Discover Hiring Happiness”

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Let's work together!

I’m open to full-time, part-time or contract engagements.

UI/UX Design

I’ve been working in product, web and mobile design for 10+ years and I love solving UX challenges with creativity and user empathy.

Visual Design

I started out in advertising and have a deep appreciation for the intersection between marketing, visual design and product design.


I’m all about morale, vision and culture. I take pride in being a team player who is able to motivate, collaborate and achieve great things — together.

CALL: 206-437-8891